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"The team knows their stuff. They are very streetwise and on the ball when I brief them and have always come up with the goods for us."
Simon Wieremiej
Marketing manager, Carlisle staffing services
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i n t e r s h o p
Interactive 3-stage qualitative tool to establish current views on specific purchase decision processes and/or shopping scenarios.
The stages are:
| | |  | | exploratory interview to establish existing purchasing patterns
| | | | | mystery shopping stage
| | | | | recall interview to assess revised purchase experiences
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Ideal for manufacturers, finance institutions, retailers and leisure sector companies seeking to:
| | | | | assess strategic merchandising opportunities
| | | | | post-analyse pack redesign, product presentation, or promotion
| | | | | investigate new market entry potentials
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Works in harness with NPD process.
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