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"The team knows their stuff. They are very streetwise and on the ball when I brief them and have always come up with the goods for us."
Simon Wieremiej
Marketing manager, Carlisle staffing services
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q u a l i t a t i v e
i n t r o d u c t i o n
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|  | Primarily use directors to moderate fieldwork – Neil, Jason and Margot moderate all groups and depths (no junior member of staff used unless a very cost effective proposal needs to be put together).
| | |  | Additional moderators are brought in on a need basis (if quick turnaround).
| | Capability to recruit and interview both Consumer and Business samples.
| | Have the capability to film fieldwork and have an in house editing suite to assist with the creation of CDs or DVDs to show key aspects of the fieldwork.
| | Further we have access to a variety of individuals who can be called in to assist with aspects of the qualitative fieldwork if required.
| | | | | Copy Writer – to assist with the development of concepts / propositions.
| | | | | Illustrator – for the use with in the groups to visualise ideas (good for New Product Development projects) or to help bring reports to life (useful for segmentation reports)
| | | | | Professional film editor – if specialist editing is required we have access to a film editor who can create finished films for CD Roms or DVDs.
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p i t c h 'R' (Quick turnaround research)
 A fast and effective investigative aid for quick decisions - very useful for advertising agencies for new business pitches.
Modules of 2, 4 or 6 sessions amongst key decision-makers, influencers or any defined group determined by market sector.
For more information on this product please click here
v e r t i G O A qualitative B2B service for companies investigating opportunities in specific vertical market sectors.
VertiGo defines parameters, delivers optimum routes to market and can give a valuable brand health check.
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s u p e r g r o u p s
Idea generation sessions bring fresh thinking to an organisation or issue; bring together a group of experts; brainstorm future trends in design; cross fertilise industry / design ideas; create the next generation of a particular product.
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e t h n o g r a p h i c s
An intensive, qualitative, modular technique used to uncover customer values through questioning and observation; in-home depth interviews provide a detailed understanding of the customer, their life values, motivations, perceptions and expectations.
Findings can be combined with video and photographic footage.
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e m p l o y e e s e a r t o t h e g r o u n d
The costs of making a mistake in the retail world are more than just monetary.
Our Staff Voice employee research tool can identify problems and highlight opportunities providing up to date feedback on the market and on Head Office intitatives.
It can help you to gain a richer understanding of your organisation from multiple viewpoints and helps decision makers to understand cultural differences, employee reactions and motivation.
For more information on this product please click here
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