Broad range of experience across the full range of quantitative research methodologies.
Face to face – have our own network of supervisors and interviewers (national coverage) means that quality is assured.
Telephone – we utilise a couple of key telephone operations who we have a long standing relationship with one for consumer and one for business samples.
Internet – we can host our own internet surveys provide the sample is easily available or have access to a variety of panels if a more broader sample is needed.
Postal – a methodology not so frequently used these days however if required we are able to organise and conduct postal surveys.
Depending on the size of the project Data processing and coding is completed in house by our Quantitative Director and his assistant or we outsource to a long standing partner.
All data analysis and charting is completed in house by the Quantitative Director.
b r a n d b u i l d e r
Brand equity measuring can give valuable insight into current perceptions in the market, scored for Brand Health, Visibility and Appeal.
Our Brand Loyalty profile, adaptable to different markets and categories, gives a simple picture of your brand's standing.
A mixed methodology approach that will make your emarketing and web campaigns more effective, by understanding degrees of response in terms of message comprehension, communications strengths and weaknesses, and media relevance.
Our advertising tracking programmes, conducted with D2D Ltd and using their awareness model, can quantify both long and short term impacts of advertising
