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"Flexible, friendly and fast are the three main factors which make WDG standout from other agencies. Overlay this with their quality and interpretative skills, for qualitative research few agencies offer better value."
Christine Thompson
Head of UK Ad Hoc Consumer Research, Sara Lee
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q u a n t i t a t i v e
TELEPHONE (CATI) – sometimes samples need to be unclustered and CATI offers several advantages over face-to-face interviewing:
| | |  | | Verbatims can be recorded
| | | | | Faster reporting
| | | | | Incentives not usually required
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Uses include customer relationship measurement, satisfaction and loyalty; staff research; brand image and awareness; advertising; and bespoke research.
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