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"Efficiency allied to flexibility are key to the WDG team's success. Both are always there when needed. The backup team in the office reflects and supports this approach 100%."
Paul Evans
Market Research manager, Citroen UK
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t h e a g e n c y
Neil Grantham founded WDG in 1991, emerging from the widely respected Winstanley Douglas Grantham. The development of WDG as a strategic research unit was seen as a positive move in providing greater value to our clients and a more pragmatic approach to dealing with business issues.
The addition of WDGAzure in 2002 established the company as one-stop shop for world class marketing services.
In 2005 WDG's international insight offering just got better with the addition of CSAssociates in Hamburg.
WDGOptimise joined the group in 2006 offering a complete range of telephone interviewing services.
The strength of the company's corporate reach is in the calibre of the personnel who manage these businesses. All are ex-clients, some are business owners. but they share a common corporate vision and working philosophy.
Our teams are highly trained professionals. All our people – permanent and freelance – have a range of commercial backgrounds and expertise enabling us to offer the best advice and individuals for each project. We are also able to draw on our support network of strategists, and affiliated businesses in the UK and worldwide.
WDG is an accredited member of BMRA, ESOMAR, and AQR and operates in accordance with the professional standards guidelines of these industry organisations.
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