This is rapidly becoming the norm: impulse shopping on your smart phone while simultaneously surfing online retailers, or tweeting a running commentary on the evening’s viewing. However and wherever its done, smart phones mean that consumers are active 24/7. And this is just the start…..just think 24 months down the line and marketers will not even question prioritising activity for mobile devices.
A new age in consumer device-based activity
March 14th by Margot Grantham 0 0