As talk of omnichannel marketing gains momentum amongst the visionaries in the industry, multichannel is still the way forward for most retailers. Getting it right and creating the optimum customer experience is central to success. Peter Fitzgerald, Country Director of Google expresses his views in The Marketing Blog ahead of the Internet Retailing Conference this Wednesday in London.
Google Country Director talks about multichannel marketing and creating a positive customer experience
October 14th by Margot Grantham 0 0