Google Country Director talks about multichannel marketing and creating a positive customer experience
As talk of omnichannel marketing gains momentum amongst the visionaries in the industry, multichannel is still the way forward for most retailers. Getting it right and creating the optimum customer experience is central to success. Peter Fitzgerald, Country Director of Google expresses his views in The Marketing Blog ahead of the Internet Retailing Conference this Wednesday in London.
Related Posts
SMEs and the Importance of Creating Positive Customer Experiences
By dint of size, growth and contribution to the UK economy, the small to medium sized business is the ‘new black’. But while the UK government is just beginning to recognise its importance by the recent introduction of the Small Business, Enterprise and Employment Act and making strides in encouraging young enterprise, many established SMEs […]The perfect modern marriage of Marketing and Insight
To drag out an old cliche, everyone’s a critic now. Cliche’d or not it has never been more apt in an era of social media where customers are increasingly airing their opinions and companies are struggling to respond fast enough. Sometimes the opinions are positive, constructive, and affirming, but some are negative and occasionally damaging […]
Leave a Reply