An interesting article in Campaign asking is risk taking in marketing dead and gone. More clients are playing safe with their brands which can in part be blamed on the recession but also the influence of social media in shaping brand perceptions. If marketers are using brand-focused communities to co-create ideas then the element of risk is undoubtedly diminished.
Have clients become more risk averse?
April 1st by Margot Grantham 0 0