Corporate Communications taking greater control of Marketing
Social media’s mega flow into all aspects of business and personal interaction is having a significant impact on corporate communications. A report conducted by executive search company Spencer Stuart and pr firm Weber Shandwick, and neatly summarised in Warc News suggests that CCOs are placing greater emphasis on content publishing and are taking more responsibility for marketing within their company. The reason? – The Rising CCO report says that 84% of respondents agree that corporate reputation and brand reputation have become indivisable.
This report is based on research among 203 CCOs in Europe, N America, Asia Pacific, and Latin America 73% of whom are hiring more social media experts in response.
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