Marketers enough with the buzzwords, the fundamental processes don’t change

Great leading article in an earlier edition of Marketing Week this month reminding us to not get too carried away with the terminology and the latest buzzwords. Those of us who cut our teeth in the pre-internet marketing era have witnessed the evolution in tools and channels and they are exciting. However, as this article suggests the basic processes of marketing are the same now as they were then.

Secret Marketer: Forget the buzzwords and get back to basics