Insight | WDG
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WDG - Bringing clients closer to their customers



Creativity conceptWe have a range of solutions that keeps abreast of the dynamic commercial landscape. From traditional methodologies to online qualitative and quantitative platforms and mobile-based data capture, we make sure you have your finger firmly on your customer’s pulse.

Old School: Quantitative and Qualitative research

Traditional research techniques designed to deliver the clearest insights whether you are a B2C or B2B business. Clients can interface with consumers and see how they respond to new ideas, and concepts can be handled, tested, tasted and evaluated. Results are turned around with depth, robustness and quality of information.

Engaged Universe: Online and mobile communities provide hundreds of consumers and stakeholders discussing your brands and services 24/7 in a safe environment. These communities can be as broad or as deep as you define – you can even use your own database. Whether web-based or mobile usage, this approach means you can ask opinions on any issue, co-create new products and essentially plug their thinking into your decision-making.

Field Assurance: UK-wide professional interviewers and recruiters who are experienced in locating difficult-to-find samples for a wide range of research needs including Mystery Shopping, Product Innovation programmes, Advertising Development and Tracking research, Product and Price Testing, and Brand Equity Measuring to name a few…

Global Assurance: Our network of marketing experts and international research partners enables us to provide an extensive range of marketing, co-creativity and research tools. Talk to us and we will explain how this directly benefits your business.

Our Insight Services:


The essential what, why and how of marketing research. Involving small and well-defined groups of consumers, employees, stakeholders or target individuals, qualitative research provides an in-depth view of these individuals and how they interact with products, services or complex concepts when seen or experienced in their day-to-day lives. Used to derive greater insight, or test hypotheses. Most common methodologies are focus group and in-depth interview (IDI). There is a myriad of other uses and methodologies employed in Qualitative that provides greater depth of understanding and a richer source of ideas than Quantitative can deliver.


The important how many of research. It involves engaging large samples of people who are representative of a larger population in structured interviews either face to face, over the phone (CATI), digital or online. These interviews can be repeated in the future so that results can be compared, performance indicators assigned and trends measured. Due to the robustness of the data, quantitative research is most commonly used to progress decision-making, investment, product development and marketing activity, to reassure stakeholders and to support sales.



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