Brand development needs to be dynamic to meet the demands of the global market. Marketing research is used to eliminate the risk of change from alienating loyal customers and/or breaking away from established brand equity.

WDG Research works with you to develop your brand strategy, keeping a close eye on your performance indicators and brand values. We do not ‘cut & paste’ questionnaires but carefully consider these drivers before designing a bespoke solution and deciding on the best data collection approach – we use online, mobile, CATI and social media.

WDG works alongside partners ABCG where training and consultancy in the areas of brand strategy and change and performance management are the issue.