Inter Continental is a hands-on multiple drinks brand owner that sells through the off trade and grocery market. It wanted to understand the Student sector, which forms a large part of its primary target market.
WDG ran interactive co-moderation sessions, enabling the client to have direct interaction with current and potential customers. The sessions provided invaluable feedback on specific areas of development and the client was able to propose ideas and get direct feedback as well as address questions from the respondents.
This coalface board-level discussion approach formed the basis for developing new strategy and direction for two brands within the company’s product portfolio.